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Digital Sub-Editing and Design (Hardcover)
Loot Price: R3,979
Discovery Miles 39 790
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Digital Sub-Editing and Design (Hardcover)
Expected to ship within 12 - 17 working days
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This excellent book covers editing in the digital age,
demonstrating the tools needed for effective text editing. Learn
how to write powerful headlines and captions, and how to edit body
text quickly and cleanly. It also concentrates on design in the
digital environment, introducing typography and the related issues
of readability and legibility. The skills of picture editing are
explored, including image selection, cropping, manipulation and the
ethics involved. These core skills and methods are then applied to
the World Wide Web. Recent research into how people navigate Web
pages is considered, and recommends ways to write more effectively
for the online medium. The first section concentrates on editing in
the digital age, demonstrating the tools needed for effective text
editing. Dr Quinn shows how to write powerful headlines and
captions, and how to edit body text quickly and cleanly. The middle
section concentrates on design in the digital environment. Chapter
five introduces typography and the related issues of readability
and legibility. Chapter six covers the principles of design and how
they can be applied to print and electronic publications. Chapter
seven looks at the skills of picture editing, including image
selection, cropping, manipulation and the ethics involved. Chapter
eight investigates other forms of visual presentation such as
diagrams, logos, maps and cartoons. In the final section, these
core skills and methods are applied to the World Wide Web. Chapter
nine considers recent research into how people navigate Web pages,
and recommends ways to write more effectively for the online
medium. Chapter ten examines how the principles of print design can
(and cannot) be applied to Web pages.
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