In this book, first published in 1990, the significance of
televangelism in America is examined in detail. This well-informed,
measured analysis includes discussion of the place of televangelism
in the history of American Protestantism; the styles of leading TV
preachers and the televangelical star system; the relation of
televangelism to conservatism and politics. It also answers the
questions of televangelism's organisation and audience, as well as
providing an analysis over the wave of scandals which swept over
Pray TV in the 1980s.
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