The marketer's guide to standing out from the crowd and connecting
with consumers
As advertisements become more ubiquitous online and off, the
struggle to really capture a customer's attention is heating up. In
"Steal These Ideas , Second Edition," Steve Cone, internationally
renowned marketing expert, reveals how to resonate with a target
audience, providing a fresh perspective riddled with pearls of
wisdom and wit. Full of practical ideas that the reader can learn
in a matter of hours, and apply successfully to their business for
years, "Steal These Ideas " proved an instant classic on
outside-the-box marketing when it first published in 2005, and this
newly revised edition, refreshed for the present day, promises to
have the same impact as it's predecessor.This new edition includes
material on social networking, customer loyalty campaigns, building
websites, and sending effective email blastsThe book is illustrated
throughout with examples of the good, bad, and ugly in
advertisingIncludes new ideas on how to take full advantage of
online marketing and social mediaHighlights the art of building an
effective loyalty program, the power of public relations and
sponsorship, and using a spokespersonAuthor Steve Cone is the
Executive Vice President of AARP
Everything you didn't learn in business school (or in the
field), "Steal These Ideas " gives marketers the edge in today's
fast-paced, oversaturated marketplace.
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