Men in India are attracted to Hindi films partly because of
their attraction to depictions of modern lifestyles. Dern
DEGREESD'e argues that films help men handle their ambivalence
about modernity by rooting their sense of Indianness in women's
acceptance of traditional food habits, clothing, and gender
subordination. The book is one of the first ethnographic studies of
filmgoing and one of the first to focus on mainstream male
audiences.
Dern DEGREESD'e considers the effects of films' eroticization of
domination and submission on men's sexuality. The study provides
ethnographic support for Mulvey's argument that filmgoing prompts
men to make women the object of a controlling look. The book shows
how films invent new ideologies of male dominance by associating
Indianness with limitations on women's movements, and by portraying
men as rational and modern, and women as emotional and traditional.
One of the first ethnographic studies of filmgoing and one of the
first to focus on mainstream male audiences, the book contributes
to a rethinking of some key arguments in media studies. While media
studies have rightly focused on how films prompt men to gaze at
women, this study shows that films simultaneously encourage men to
see themselves as the object of controlling looks. Dern DEGREESD'e
exposes as one-sided the scholarly emphasis on how Indians value
hierarchy and group guidance, asserting that Indian films instead
celebrate individualism and love.
General
Imprint: |
Praeger Publishers Inc
|
Country of origin: |
United States |
Series: |
Controversies in Science |
Release date: |
March 2000 |
First published: |
March 2000 |
Authors: |
Steve Derne
|
Dimensions: |
235 x 156 x 22mm (L x W x T) |
Format: |
Hardcover
|
Pages: |
224 |
Edition: |
New |
ISBN-13: |
978-0-313-31287-8 |
Categories: |
Books >
Arts & Architecture >
General
Books >
Social sciences >
General
|
LSN: |
0-313-31287-7 |
Barcode: |
9780313312878 |
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