As entertaining as it is educational, Radio: The Book is a
must-have guide to success for anyone interested in a career in
radio. Providing a wealth of information and relating his own
personal experiences, veteran radio personality, Program Director
and Programming Consultant Steve Warren shares trade secrets and
industry know-how that would usually take years to accumulate
through experience. An invaluable advantage over your competition,
this "cheat-sheet" for the radio programmer includes practical
advice regarding: *Radio as a career--from tips on getting started
to job negotiations *Programming--talk radio and music, from format
science to picking the hits *Relationships with
listeners--everything from staying in touch with your audience to
public image *Branding, marketing, and advertising the radio
station *Research--music tests, audience analysis, ratings, and
more *Practical information about management policies *Radio
realities--information on rules and regulations This latest edition
has been updated to include: *Important updates on an ever-evolving
field *Essential forms for radio station functions--production
orders, personnel files, absentee reports, PSA schedules, format
clocks, remote schedule, and more.to be accompanied by an on-line
section of electronic forms for convenience *Ideas for successfully
programming in new radio formats like satellite, internet, and
cable In such a competitive industry where formal training can be
hard to come by, Radio: The Book, 4e, is a short-cut to the fast
track for current and future programmers and program directors.
With an active radio broadcast career that is still exploring new
ideas following s more than forty years at some of America's most
prestigious radio stations (including WNBC, WHN, WNEW, and CBS
radio), Steve Warren is more than qualified to mentor readers.
Steve has competed successfully in all music formats from Easy
Listening to Country to Top 40 to Oldies, always putting the
listener first and now, putting you first.
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