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Inside Art Direction: Interviews and Case Studies (Paperback)
Loot Price: R1,112
Discovery Miles 11 120
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Inside Art Direction: Interviews and Case Studies (Paperback)
Series: Creative Careers
Expected to ship within 12 - 17 working days
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Honorable Mention in the Foreword Indie Awards 2016 For many design
students, the expectation is that they will one day reach the top
of the ladder within a design studio or corporation and become an
art director. But what does this mean and how does a design student
get there? What does an art director do? How is it different from
being a designer? How does one lead and inspire a team, work with
freelance designers, illustrators and photographers? Inside Art
Direction answers all these questions for design students and
professionals alike. Through interviews with 18 art directors
working in a range of different industries from books and magazines
to music and film to web and app design, students learn about how
they got to where they are, what the art director's job really
entails, and receive advice about the future of art direction. In
the 28 case studies, illustrators, art directors and editors
discuss specific assignments that they worked on, how they came up
with ideas and the process of getting to the final result. With
practical, hands-on advice, tips and art direction assignments that
students can try out, Inside Art Direction provides insights about
this fascinating field.
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