A masterful and eye-opening examination of Trump and the coercive
control tactics he uses to build a fanatical devotion in his
supporters written by "an authority on breaking away from
cults...an argument that...bears consideration as the next election
cycle heats up" (Kirkus Reviews). Since the 2016 election, Donald
Trump's behavior has become both more disturbing and yet
increasingly familiar. He relies on phrases like, "fake news,"
"build the wall," and continues to spread the divisive mentality of
us-vs.-them. He lies constantly, has no conscience, never admits
when he is wrong, and projects all of his shortcomings on to
others. He has become more authoritarian, more outrageous, and yet
many of his followers remain blindly devoted. Scott Adams, the
creator of Dilbert and a major Trump supporter, calls him one of
the most persuasive people living. His need to squash alternate
information and his insistence of constant ego stroking are all
characteristics of other famous leaders-cult leaders. In The Cult
of Trump, mind control and licensed mental health expert Steven
Hassan draws parallels between our current president and people
like Jim Jones, David Koresh, Ron Hubbard, and Sun Myung Moon,
arguing that this presidency is in many ways like a destructive
cult. He specifically details the ways in which people are
influenced through an array of social psychology methods and how
they become fiercely loyal and obedient. Hassan was a former
"Moonie" himself, and he presents a "thoughtful and well-researched
analysis of some of the most puzzling aspects of the current
presidency, including the remarkable passivity of fellow
Republicans [and] the gross pandering of many members of the press"
(Thomas G. Gutheil, MD and professor of psychiatry, Harvard Medical
School). The Cult of Trump is an accessible and in-depth analysis
of the president, showing that under the right circumstances, even
sane, rational, well-adjusted people can be persuaded to believe
the most outrageous ideas. "This book is a must for anyone who
wants to understand the current political climate" (Judith
Stevens-Long, PhD and author of Living Well, Dying Well).
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