Gleaned from thousands of images, this book offers the best of
American print advertising in the age of the “Big Idea.” From
the height of American consumerism, bold and colorful campaigns
paint a fascinating portrait of the 1950s and ’60s, as concerns
about the Cold War gave way to the carefree booze-and-cigarettes
capitalism of the Mad Men era.Digitally remastered for optimum
reproduction quality, the ads burst with crisp fonts and colors, as
well as a sexy sense of possibility, beguiling their audience to
buy everything from guns to girdles, cars to toothpaste, air travel
to home appliances. At turns startling, amusing and inspiring, this
panorama of midcentury marketing is at once an evocative period
piece and a showcase of design innovation and advertising wit.
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