"Pop culture is often maligned as fleeting, but history shows that
sometimes what is pop in one culture has time-honored resonance in
later ones. This book is an attempt to show that pop culture,
especially as seen through the lenses of design, illustration,
satiric and political art (and other things), is integral to a
broader understanding of who we are and where we are going." Steven
Heller, from the Introduction. How do popular culture and graphic
design influence one another? What are the goals of design? Are
they to sell? To package? To entertain? The answers to these
questions are complicated and are intimately tied to the effect
design has on the overall culture. POP is the first book to analyze
the role of graphic design in the broader culture, as well as the
impact of design on other art and entertainment forms, from album
covers to baseball stadiums. Author Steven Heller addresses such
subjects as: --pop icons --viral and guerilla advertising
--political satire --the history of Interview, Monocle, Mad, and
other magazines --illusionism and three-dimensional design --art
for art's sake --design vs. decoration --the return of hand
lettering --art for the masses. POP spans over 150 years during
which popular culture has influenced mass perception and behavior.
Illustrated by more than fifty images, POP is sure to inspire both
aspiring and experienced designers. Allworth Press, an imprint of
Skyhorse Publishing, publishes a broad range of books on the visual
and performing arts, with emphasis on the business of art. Our
titles cover subjects such as graphic design, theater, branding,
fine art, photography, interior design, writing, acting, film, how
to start careers, business and legal forms, business practices, and
more. While we don't aspire to publish a New York Times bestseller
or a national bestseller, we are deeply committed to quality books
that help creative professionals succeed and thrive. We often
publish in areas overlooked by other publishers and welcome the
author whose expertise can help our audience of readers.
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