The title grabs you, doesn't it? Of course everyone wants to set
themselves apart from the herd. But how do you do that? And can
just about anybody do that? A Million and One Ways to be
One-in-a-Million answers those questions. It contains and conveys a
set of lessons and examples of behavior that, if practiced, allow
us to be different-different in very positive ways. Is there anyone
who wakes up in the morning and says, "Today I want to go out and
be part of the herd," or, "Today I think I'll just blend in with
the masses"? However, doing your job well in today's business
environment is the price of entry. Just doing a good job doesn't
ensure success and it isn't the attribute that sets us apart. The
differentiating factor really lay in being different. So in today's
business culture, whether you work in a mega-multinational company,
a small business venture, or even if you work on your own for
yourself, in order to be most successful, we must find a way to
distinguish ourselves from the rest of the pack. Companies have
strived to do this with their brands and products since the birth
of consumerism. But, just like with products, it's not about being
gimmicky or superficial; the old "dress for success" isn't good
enough and isn't where we've evolved. What this book is about is
providing ways for you to differentiate yourself in a manner that
is valued and appreciated, and in a way that should produce a
meaningful impact to your success. Most of these observations
transcend business, and actually have broad appeal and relevance
that can be applied in our personal lives, thereby developing ways
to become one-in-a-million with our spouses, children, friends, and
colleagues. * * * * * * * * A Million and One Ways to be
One-in-a-Million is specifically constructed to be a quick read
catering to the needs of the target audience: a generation of
Americans who, at this time in their lives, work hard and play
hard, and are looking for the best bang for the buck in all that
they do. As the author explains, some of the most important and
impactful advice he has ever received was given in a sentence or
two. A Million and One Ways to be One-in-a-Million delivers this
bang for the buck.
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