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The People's Tycoon - Henry Ford and the American Century (Paperback)
Loot Price: R475
Discovery Miles 4 750
You Save: R102
(18%)
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The People's Tycoon - Henry Ford and the American Century (Paperback)
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List price R577
Loot Price R475
Discovery Miles 4 750
You Save R102 (18%)
Expected to ship within 9 - 15 working days
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Henry Ford, a major architect of modern America, has lived on in
the imagination of his fellow citizens as an enduring figure of
fascination, an inimitable individual, a controversial personality,
and a social visionary from the moment his Model T brought the
automobile to the masses and triggered the consumer revolution. But
never before has his outsized genius been brought to life so
vividly as by Steven Watts in this major new biography. Watts, the
author of the much acclaimed "The Magic Kingdom: Walt Disney and
the American Way of Life, has produced a superbly researched study
of a man who was a bundle of contradictions.
Ford was the entrepreneur who first made the automobile affordable
but who grew skeptical of consumerism's corrosive impact on moral
values, an employer who insisted on a living wage for his workers
but stridently opposed unions, who established the assembly line
but worried about its effect on the work ethic, who welcomed
African Americans to his company in the age of Jim Crow but was a
rabid anti-Semite. He was the private man who had a warm, loving
marriage while siring a son with a mistress; a father who drove his
heir, Edsel, so relentlessly that it contributed to his early
death; a folksy social philosopher and at one time, perhaps, the
most popular figure in America, who treated his workers so harshly
that they turned against him; creator of the largest, most
sophisticated factory in the world who preferred spending time in
his elaborate re-creation of a nineteenth-century village; and the
greatest businessman of his age who haplessly lost control of his
own company in his declining years.
Watts poignantly shows us how a Michigan farm boy frommodest
circumstances emerged as one of America's richest men and one of
its first mass-culture celebrities, one who became a folk hero to
millions of ordinary citizens because of his support of high wages
and material abundance for everyday workers and yet also excited
the admiration of figures as diverse as Vladimir Lenin and Adolf
Hitler, John D. Rockefeller and Woodrow Wilson.
Disclosing the man behind the myth and situating his achievements
and controversies firmly within the context of early
twentieth-century America, Watts has given us a comprehensive,
illuminating biography of an American icon.
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