Welcome to Loot.co.za! Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search

Checkout
- Your Cart Price

Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Customer services

Buy Now

Building Brands Directly - Creating Business Value from Customer Relationships (Paperback, 1st ed. 1996) Loot Price: R1,644

Discovery Miles 16 440

Repayment Terms: R154 pm x 12*

Add to cart

Building Brands Directly - Creating Business Value from Customer Relationships (Paperback, 1st ed. 1996): Stewart Pearson

Building Brands Directly - Creating Business Value from Customer Relationships (Paperback, 1st ed. 1996)

Stewart Pearson

(sign in to rate)

Loot Price R1,644 Discovery Miles 16 440 | Repayment Terms: R154 pm x 12*

Expected to ship within 10 - 15 working days

Description
Details
Customer Reviews

New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning, and demand more quality, service and choice. Established brands are under threat. New brands are tougher than ever to build. How to create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom they entrust their brands and the students who are the brand stewards of the future. In this book Stewart Pearson explains how to build your brands directly: by investing in the loyalty of your customers and explains the commercial realities behind today's marketing headlines.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	1996
First published:	1996
Authors:	Stewart Pearson
Dimensions:	235 x 155 x 23mm (L x W x T)
Format:	Paperback
Pages:	431
Edition:	1st ed. 1996
ISBN-13:	978-1-349-13773-2
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Public relations Books > Business & Economics > Business & management > Sales & marketing > Customer services
LSN:	1-349-13773-1
Barcode:	9781349137732