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Books > Business & Economics > Business & management > Sales & marketing > Customer services

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Building Brands Directly - Creating Business Value from Customer Relationships (Paperback, 1st ed. 1996) Loot Price: R1,566

Discovery Miles 15 660

Repayment Terms: R147 pm x 12*

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Building Brands Directly - Creating Business Value from Customer Relationships (Paperback, 1st ed. 1996): Stewart Pearson

Building Brands Directly - Creating Business Value from Customer Relationships (Paperback, 1st ed. 1996)

Stewart Pearson

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Loot Price R1,566 Discovery Miles 15 660 | Repayment Terms: R147 pm x 12*

Expected to ship within 10 - 15 working days

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New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning, and demand more quality, service and choice. Established brands are under threat. New brands are tougher than ever to build. How to create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom they entrust their brands and the students who are the brand stewards of the future. In this book Stewart Pearson explains how to build your brands directly: by investing in the loyalty of your customers and explains the commercial realities behind today's marketing headlines.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	1996
First published:	1996
Authors:	Stewart Pearson
Dimensions:	235 x 155 x 23mm (L x W x T)
Format:	Paperback
Pages:	431
Edition:	1st ed. 1996
ISBN-13:	978-1-349-13773-2
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Public relations Books > Business & Economics > Business & management > Sales & marketing > Customer services Promotions
LSN:	1-349-13773-1
Barcode:	9781349137732