Ultimate Book of Business Brands - Insights from the World's 50 Greatest Brands (Paperback, 2nd Edition)

"The Ultimate Book of Business Brands" contains a unique summary of the breakthrough brands that have captured the hearts and minds of people throughout the world. "The Ultimate Book of Business Brands" shows how apparently ordinary products and services are transformed into business legends. Brands have become one of the most powerful competitive weapons in the business arsenal, and this book will give you the inside track on just how these winning brands have been created and sustained.

General

Imprint:	Capstone Publishing Ltd
Country of origin:	United Kingdom
Series:	The Ultimate Series
Release date:	October 2002
First published:	December 2002
Authors:	Stuart Crainer • Des Dearlove
Dimensions:	234 x 158 x 15mm (L x W x T)
Format:	Paperback
Pages:	246
Edition:	2nd Edition
ISBN-13:	978-1-84112-439-1
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-84112-439-7
Barcode:	9781841124391

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