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The Media and Communications in Australia (Paperback, 4th edition)
Loot Price: R1,016
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The Media and Communications in Australia (Paperback, 4th edition)
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Traditional media are being reshaped by digital technologies. The
funding model for quality journalism has been undermined by the
drift of advertising online, demarcations between different forms
of media are rapidly fading, and audiences have fragmented. We can
catch up with our favourite TV show on a tablet, social media can
be more important than mainstream radio in a crisis, and
organisations large and small have become publishers in their own
right on apps. Nevertheless mainstream media remain powerful.The
Media and Communications in Australia offers a systematic
introduction to this dynamic field. Fully updated and revised to
take account of recent developments, this fourth edition outlines
the key media industries and explains how communications
technologies are impacting on them. It provides a thorough overview
of the main approaches taken in studying the media, and includes an
expanded 'issues' section with new chapters on social media,
gaming, apps, the environment, media regulation, ethics and
privacy.With contributions from some of Australia's best
researchers and teachers in the field, The Media and Communications
in Australia remains the most comprehensive and reliable
introduction to media and communications available. It is an ideal
student text, and a reference for teachers of media and anyone
interested in this influential industry.
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