Captains of Consciousness offers a historical look at the origins
of the advertising industry and consumer society at the turn of the
twentieth century. For this new edition Stuart Ewen, one of our
foremost interpreters of popular culture, has written a new preface
that considers the continuing influence of advertising and
commercialism in contemporary life. Not limiting his critique
strictly to consumers and the advertising culture that serves them,
he provides a fascinating history of the ways in which business has
refined its search for new consumers by ingratiating itself into
Americans' everyday lives. A timely and still-fascinating critique
of life in a consumer culture.
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