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Discourse Power Address - The Politics of Public Communication (Paperback)
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Discourse Power Address - The Politics of Public Communication (Paperback)
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'Discourse Power Address' identifies the existence of 'directive'
address, a form of strategic communication which is employed in a
number of dominant practices, including Advertising, Politics,
Public Relations and Corporate representation. Stuart Price argues
that the simulation of intimacy in authoritarian address masks a
drive to power, in which the creation of propositions by powerful
social actors is based on the 'timeliness' of utterance rather than
any real adherence to truth or genuine explanation. Election
broadcasts, political speeches, TV commercials and corporate
advertisements are all scrutinised in order to evaluate competing
perspectives on the creation and circulation of meaning; particular
reference is made to theories of discourse, ideology and address.
In the course of his argument, the author proposes an original
method for determining how authoritarian address attempts to make
an impact on audiences. Providing a cross-disciplinary contribution
to the fields of Communication, Language, Media and Political
Studies, this book provides an original, clear-sighted contribution
to the debate on language and power, and will provide an essential
resource for lecturers, researchers, students, activists and
policy-makers.
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