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Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing) (Paperback) Loot Price: R1,587

Discovery Miles 15 870

Repayment Terms: R149 pm x 12*

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Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing) (Paperback): Stuart St.P. Slatter

Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing) (Paperback)

Stuart St.P. Slatter

Series: Routledge Library Editions: Marketing

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Loot Price R1,587 Discovery Miles 15 870 | Repayment Terms: R149 pm x 12*

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This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix. It provides valuable insights into the level of promotional expenditure required to achieve a significant market share for new products; the use of price, new products and promotional strategies to protect market share; the effects of patent expiration on price levels and the use of pricing strategy to achieve market share. The book includes a brief comparative analysis of competition and marketing strategies in the US ethical pharmaceutical market.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Library Editions: Marketing
Release date:	December 2015
First published:	2014
Authors:	Stuart St.P. Slatter
Dimensions:	234 x 156 x 8mm (L x W x T)
Format:	Paperback
Pages:	152
ISBN-13:	978-1-138-97136-3
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Pharmaceutical industries
LSN:	1-138-97136-7
Barcode:	9781138971363