Contemporary Research in E-Branding (Hardcover)

Marketing over the Internet implies a whole new dimension in which to engage the consumer. To remain successful in today's digital world, companies must harness the power of online marketing to reach the unlimited potential of consumers worldwide. Contemporary Research in E-Branding provides cutting-edge research on the emergent issue of the Internet as a central organizing platform for integrating marketing communications. Combining global perspectives from marketing and Web technology academics and experts into one multidisciplinary reference work, this Premier Reference Source offers researchers, scholars, and practitioners an authoritative view on e-Branding to increase the visibility and success of companies in all business realms.

General

Imprint:	Information Science Reference
Country of origin:	United States
Release date:	November 2008
First published:	May 2011
Authors:	Subir Bandyopadhyay
Dimensions:	280 x 216 x 22mm (L x W x T)
Format:	Hardcover
Pages:	389
ISBN-13:	978-1-59904-813-0
Categories:	Books > Business & Economics > Business & management > E-commerce Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-59904-813-2
Barcode:	9781599048130

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