Media Audiences - Is Anybody Watching? (Hardcover, 1st Ed. 2020)

The relationship between the media and its audiences has always been a topic of research and debate. Media Audiences provides a comprehensive and succinct overview of the field of audience studies from the time of the printing press to an era characterized by online digital connectivity. Written in an engaging and accessible style, this book offers a wealth of personal insight into the experience of undertaking audience research in order to illustrate the key methodological issues and challenges in the field. Addressing such topics as technologies, content and the people who are the subjects of audience research, the author challenges readers to think about the value of such research for themselves and for society at large. Comprehensive yet concise, this is essential reading for students of Media with an interest in audience studies.

General

Imprint:	Red Globe Press
Country of origin:	United Kingdom
Release date:	May 2020
First published:	2020
Authors:	Sue Turnbull
Dimensions:	210 x 148mm (L x W)
Format:	Hardcover
Pages:	142
Edition:	1st Ed. 2020
ISBN-13:	978-1-352-00958-3
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies
LSN:	1-352-00958-7
Barcode:	9781352009583

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