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Gamification for Business - Why Innovators and Changemakers use Games to break down Silos, Drive Engagement and Build Trust (Hardcover)
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Gamification for Business - Why Innovators and Changemakers use Games to break down Silos, Drive Engagement and Build Trust (Hardcover)
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Gamification for Business shows how games and game-based design can
be used to effectively tackle business challenges and improve
organizational performance. From siloed working and information
overload to the clash between ongoing operations and innovation,
this book shows how to identify what type of game is best suited to
each business issue. With guidance on online games, simulations,
event-based games and gamified training, this book ensures that
business leaders and senior decision makers feel confident in their
ability to assess the opportunities of each type of gamification
for their business. Including case studies from more than 20
organizations who have implemented a game-based solution, this book
outlines the business issue in each company and the aim of the
game, the impact the game had and key learning points to help
readers implement a similar type of game in their own business.
Based on extensive research into the effectiveness of games and
real-world examples from companies who have experienced the
benefits of serious games and design thinking, Gamification for
Business is essential reading for all business professionals
looking to improve employee motivation, boost engagement, create a
cohesive team environment and facilitate innovation in their
company for improved business performance.
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