Scholarly Research Paper from the year 2009 in the subject
Communications - Public Relations, Advertising, Marketing, Social
Media, grade: A, Coventry University (Coventry Business School),
course: MBA, language: English, abstract: The research paper is
aimed towards understanding the marketing functions and the
marketing strategy of JJB sports plc based in UK. To analyse the
business orientation of the company, the author has conducted
product, sales and marketing strategy research. Porters 5 forces
analysis has been conducted to analyse the competitive advantage of
the company. A 4'P analysis has been done to understand the
marketing mix of the company. finally a SWOT analysis has been
conducted to understand the strengths and weaknesses of the
company.
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