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Books > Business & Economics > Business & management > Sales & marketing > Customer services
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Driving Traffic and Customer Activity Through Affiliate Marketing (Hardcover)
Loot Price: R4,684
Discovery Miles 46 840
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Driving Traffic and Customer Activity Through Affiliate Marketing (Hardcover)
Series: Advances in Marketing, Customer Relationship Management, and E-Services
Expected to ship within 10 - 15 working days
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Technological developments have created new opportunities for
contemporary businesses. Online stores can now utilize a specific
branch of marketing in order to maximize the revenue of their
business and increase website traffic. Driving Traffic and Customer
Activity Through Affiliate Marketing is an essential reference
publication highlighting the latest scholarly research on the
method of increasing online business traffic and sales by external
referrals. Featuring extensive coverage on a broad range of topics
and perspectives such as networking, program management, and
customer satisfaction, this book is ideally designed for
academicians, practitioners, and students seeking current
information on ways to increase customer activity.
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