Driving Traffic and Customer Activity Through Affiliate Marketing (Hardcover)

Technological developments have created new opportunities for contemporary businesses. Online stores can now utilize a specific branch of marketing in order to maximize the revenue of their business and increase website traffic. Driving Traffic and Customer Activity Through Affiliate Marketing is an essential reference publication highlighting the latest scholarly research on the method of increasing online business traffic and sales by external referrals. Featuring extensive coverage on a broad range of topics and perspectives such as networking, program management, and customer satisfaction, this book is ideally designed for academicians, practitioners, and students seeking current information on ways to increase customer activity.

General

Imprint:	IGI Global
Country of origin:	United States
Series:	Advances in Marketing, Customer Relationship Management, and E-Services
Release date:	June 2017
Editors:	Surabhi Singh
Dimensions:	229 x 152mm (L x W)
Format:	Hardcover
Pages:	195
ISBN-13:	978-1-5225-2656-8
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Business & Economics > Business & management > Sales & marketing > Customer services
LSN:	1-5225-2656-0
Barcode:	9781522526568

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