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Opinion Mining in Information Retrieval (Paperback, 1st ed. 2020)
Loot Price: R1,557
Discovery Miles 15 570
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Opinion Mining in Information Retrieval (Paperback, 1st ed. 2020)
Series: SpringerBriefs in Applied Sciences and Technology
Expected to ship within 10 - 15 working days
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This book discusses in detail the latest trends in sentiment
analysis,focusing on "how online reviews and feedback reflect the
opinions of users and have led to a major shift in the
decision-making process at organizations." Social networking has
become essential in today's society. In the past, people's
decisions to buy certain products (and companies' efforts to sell
them) were largely based on advertisements, surveys, focus groups,
consultants, and the opinions of friends and relatives. But now
this is no longer limited to one's circle of friends, family or
small surveys;it has spread globally to online social media in the
form of blogs, posts, tweets, social networking sites, review sites
and so on. Though not always easy, the transition from surveys to
social media is certainly lucrative. Business analytical reports
have shown that many organizations have improved their sales,
marketing and strategy, setting up new policies and making
decisions based on opinion mining techniques.
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