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Celebrity - A History of Fame (Paperback)
Loot Price: R756
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Celebrity - A History of Fame (Paperback)
Series: Critical Cultural Communication
Expected to ship within 12 - 17 working days
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The historical and cultural context of fame in the twenty-first
century Today, celebrity culture is an inescapable part of our
media landscape and our everyday lives. This was not always the
case. Over the past century, media technologies have increasingly
expanded the production and proliferation of fame. Celebrity
explores this revolution and its often under-estimated impact on
American culture. Using numerous precedent-setting examples
spanning more than one hundred years of media history, Douglas and
McDonnell trace the dynamic relationship between celebrity and the
technologies of mass communication that have shaped the nature of
fame in the United States. Revealing how televised music fanned a
worldwide phenomenon called "Beatlemania" and how Kim Kardashian
broke the internet, Douglas and McDonnell also show how the media
has shaped both the lives of the famous and the nature of the
spotlight itself. Celebrity examines the production, circulation,
and effects of celebrity culture to consider the impact of stars
from Shirley Temple to Muhammad Ali to the homegrown star made
possible by your Instagram feed. It maps ever-evolving media
technologies as they adeptly interweave the lives of the rich and
famous into ours: from newspapers and photography in the nineteenth
century, to the twentieth century's radio, cinema, and television,
up to the revolutionary impact of the internet and social media.
Today, mass media relies upon an ever-changing cast of celebrities
to grab our attention and money, and new stars are conquering new
platforms to build their adoring audiences and enhance their
images. In the era of YouTube, Snapchat, and reality television,
fame may be fleeting, but its impact on society is profound and
lasting.
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