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Crash Course in Marketing for Libraries, 2nd Edition (Paperback, 2nd Revised edition)
Loot Price: R1,229
Discovery Miles 12 290
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Crash Course in Marketing for Libraries, 2nd Edition (Paperback, 2nd Revised edition)
Series: Crash Course
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Explains effective marketing strategies and identifies the tools
needed to boost the visibility and increase the use of your library
in the community. Marketing a library's programs or services takes
more than sending out a flyer or posting an announcement on the
website. Effective marketing is important for every library, as it
can lead to a significant increase in library use-which is a major
factor in budget justification. Crash Course in Marketing for
Libraries: Second Edition will help you develop a strategic
direction for your organization and identify methods for employing
your best marketing and public relations strategies. Each chapter
of this second edition has been updated and expanded,
comprehensively addressing the planning, implementation, and
evaluation stages of the marketing and public relations process in
libraries. The rise of social media as a powerful marketing tool is
discussed in particular detail. The authors cover topics such as
planning, promoting through the use of the existing media or
advertising, and assessing the project. The book's appendixes
provide examples of marketing plans and projects as well as other
helpful marketing resources. Provides an essential resource that
instructs and guides librarians from all types of organizations
throughout each stage of the marketing and public relations process
Enables librarians with little or no experience in marketing to
plan, implement, and evaluate a marketing campaign Addresses all
the key tools to promote library resources and services: social
media, traditional media, publications, and collateral materials
Describes ways to gather information about the community and
identifies factors that affect library use
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