What happens to our sense of agency, our general ability to
perform actions in our lifeworlds, in the course of media reception
and appropriation? Whilst considering media communication as a
special form of social action, this work reconsiders the key
concepts of social action theory, pragmatism, communication theory,
as well as film, game, and television theory. It thus integrates
agency as the key to understanding doing media and at the same time
conceptualizes agency as a specific mode of involvement across
media boundaries. This approach amalgamates miscellaneous ideas and
conceptions such as interactivity, participation, cognitive
control, play or empowerment and applies the theoretical
considerations on the basis of textual analyses of the films
"Inception" and "The Proposal," the TV shows "Lost" and "I m a
Celebrity" and the video games "Grand Theft Auto IV," and "The
Walking Dead.""
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