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Books > Business & Economics > Business & management > Sales & marketing

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Tarifwahlverhalten im Business-to-Business-Bereich - Empirisch gestutzte Analyse am Beispiel Mobilfunktarife (German, Paperback, 2008 ed.) Loot Price: R2,017
Discovery Miles 20 170
Repayment Terms: R189 pm x 12*
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Tarifwahlverhalten im Business-to-Business-Bereich - Empirisch gestutzte Analyse am Beispiel Mobilfunktarife (German,...

Tarifwahlverhalten im Business-to-Business-Bereich - Empirisch gestutzte Analyse am Beispiel Mobilfunktarife (German, Paperback, 2008 ed.)

Susanne Stingel; Foreword by Prof Dr Dr H C Klaus Backhaus

Series: Business-to-Business-Marketing

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Loot Price R2,017 Discovery Miles 20 170 | Repayment Terms: R189 pm x 12*

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Susanne Stingel zeigt, welche Tarife Geschaftskunden wahlen und dass Tarifwahl-Biases auch in diesem Kontext auftreten. Als nachweislich relevante Ursachen identifiziert sie die Einschatzung bzw. Fehleinschatzung der Nutzung und den Versicherungs- sowie den Bequemlichkeitseffekt als Einflussfaktoren."

General

Imprint: Gabler
Country of origin: Germany
Series: Business-to-Business-Marketing
Release date: June 2008
First published: 2008
Authors: Susanne Stingel
Foreword by: Prof Dr Dr H C Klaus Backhaus
Dimensions: 210 x 148 x 15mm (L x W x T)
Format: Paperback
Pages: 230
Edition: 2008 ed.
ISBN-13: 978-3-8349-1040-0
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8349-1040-6
Barcode: 9783834910400

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