Branding Diversity considers how brands both reflect and affect
contemporary discussions of cultural diversity. Advancing an
innovative, critical perspective on advertising, the book
challenges the latent assumption that advertisers are inherently
conservative and reluctant to represent anything other than
popularly agreeable scripts and narratives. On the contrary,
advertising is now replete with progressive messaging. Through
Budweiser, Gillette, Vogue and Patagonia, Susie Khamis demonstrates
that such forays into the political realm are not just shrewd
appraisals of popular causes, but also inevitable outcomes of
contemporary media and politics. This book will be of interest to
scholars in advertising studies, marketing communications and media
studies.
General
Imprint: |
Taylor & Francis
|
Country of origin: |
United Kingdom |
Series: |
Routledge Critical Advertising Studies |
Release date: |
May 2023 |
First published: |
2020 |
Authors: |
Susie Khamis
|
Dimensions: |
216 x 138mm (L x W) |
Pages: |
128 |
ISBN-13: |
978-1-03-247481-6 |
Categories: |
Books
|
LSN: |
1-03-247481-5 |
Barcode: |
9781032474816 |
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