This upper-level textbook presents a new approach to large scale
qualitative analysis – the pioneering breadth-and-depth method.
It covers the strengths and deployment of “big qual” as
a distinct research methodology. The book will appeal to students
and researchers across disciplines and methodological backgrounds.
The growing availability of large qualitative data sets presents
exciting opportunities. Pooling multiple qualitative data sets
enhances the possibility of theoretical generalisability and
strengthens claims from qualitative research about understanding
how social processes work. Given the evolving possibilities that
big data offers the humanities and social sciences, this book will
be a must-have resource, building capacity and provoking new ways
of thinking about qualitative research and its analysis.
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