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Books > Social sciences > Sociology, social studies > Social issues
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Enlightened Racism - The Cosby Show, Audiences, And The Myth Of The American Dream (Hardcover)
Loot Price: R3,878
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Enlightened Racism - The Cosby Show, Audiences, And The Myth Of The American Dream (Hardcover)
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The Cosby Show needs little introduction to most people familiar
with American popular culture. It is a show with immense and
universal appeal. Even so, most debates about the significance of
the program have failed to take into account one of the more
important elements of its success-its viewers. Through a major
study of the audiences of The Cosby Show, the authors treat two
issues of great social and political importance-how television,
America's most widespread cultural form, influences the way we
think, and how our society in the post-Civil Rights era thinks
about race, our most widespread cultural problem. This book offers
a radical challenge to the conventional wisdom concerning facial
stereotyping in the United States and demonstrates how apparently
progressive programs like The Cosby Show, despite good intentions,
actually help to construct "enlightened" forms of racism. The
authors argue that, in the post-Civil Rights era, a new structure
of racial beliefs, based on subtle contradictions between attitudes
toward race and class, has brought in its wake this new form of
racial thought that seems on the surface to exhibit a new
tolerance. However, professors Jhally and Lewis find that because
Americans cannot think clearly about class, they cannot, after all,
think clearly about race. This groundbreaking book is rooted in an
empirical analysis of the reactions to The Cosby Show of a range of
ordinary Americans, both black and white. Professors Jhally and
Lewis discussed with the different audiences their attitudes toward
the program and more generally their understanding and perceptions
of issues of race and social class. Enlightened Racism is a major
intervention into the public debate about race and perceptions of
race-a debate, in the 1990s, at the heart of American political and
public life. This book is indispensable to understanding that
debate.
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