Why do smart and experienced leaders make flawed, even
catastrophic, decisions? Why do people keep believing they have
made the right choice, even with the disastrous result staring them
in the face? And how can you be sure you're making the right
decision--without the benefit of hindsight? Sydney Finkelstein, Jo
Whitehead, and Andrew Campbell show how the usually beneficial
processes of the human mind can become traps when we face big
decisions. The authors show how the shortcuts our brains have
learned to take over millennia of evolution can derail our decision
making. Think Again offers a powerful model for making better
decisions, describing the key red flags to watch for and detailing
the decision-making safeguards we need. Using examples from
business, politics, and history, Think Again deconstructs bad
decisions, as they unfolded in real time, to show how you can avoid
the same fate.
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