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The Marketplace of Revolution - How Consumer Politics Shaped American Independence (Paperback)
Loot Price: R548
Discovery Miles 5 480
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The Marketplace of Revolution - How Consumer Politics Shaped American Independence (Paperback)
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Loot Price R548
Discovery Miles 5 480
Expected to ship within 12 - 17 working days
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The Marketplace of Revolution offers a boldly innovative
interpretation of the mobilization of ordinary Americans on the eve
of independence. Breen explores how colonists who came from very
different ethnic and religious backgrounds managed to overcome
difference and create a common cause capable of galvanizing
resistance. In a richly interdisciplinary narrative that weaves
insights into a changing material culture with analysis of popular
political protests, Breen shows how virtual strangers managed to
communicate a sense of trust that effectively united men and women
long before they had established a nation of their own. The
Marketplace of Revolution argues that the colonists' shared
experience as consumers in a new imperial economy afforded them the
cultural resources that they needed to develop a radical strategy
of political protest-the consumer boycott. Never before had a mass
political movement organized itself around disruption of the
marketplace. As Breen demonstrates, often through anecdotes about
obscure Americans, communal rituals of shared sacrifice provided an
effective means to educate and energize a dispersed populace. The
boycott movement-the signature of American resistance-invited
colonists traditionally excluded from formal political processes to
voice their opinions about liberty and rights within a
revolutionary marketplace, an open, raucous public forum that
defined itself around subscription lists passed door-to-door,
voluntary associations, street protests, destruction of imported
British goods, and incendiary newspaper exchanges. Within these
exchanges was born a new form of politics in which ordinary man and
women-precisely the people most often overlooked in traditional
accounts of revolution-experienced an exhilarating surge of
empowerment. Breen recreates an "empire of goods" that transformed
everyday life during the mid-eighteenth century. Imported
manufactured items flooded into the homes of colonists from New
Hampshire to Georgia. The Marketplace of Revolution explains how at
a moment of political crisis Americans gave political meaning to
the pursuit of happiness and learned how to make goods speak to
power.
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