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Books > Reference & Interdisciplinary > Communication studies
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Rhetoric in the Flesh - Trained Vision, Technical Expertise, and the Gross Anatomy Lab (Hardcover)
Loot Price: R3,879
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Rhetoric in the Flesh - Trained Vision, Technical Expertise, and the Gross Anatomy Lab (Hardcover)
Series: ATTW Series in Technical and Professional Communication
Expected to ship within 12 - 17 working days
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Rhetoric in the Flesh is the first book-length ethnographic study
of the gross anatomy lab to explain how rhetorical discourses,
multimodal displays, and embodied practices facilitate learning and
technical expertise and how they shape participants' perceptions of
the human body. By investigating the role that discourses,
displays, and human bodies play in the training and socialization
of medical students, T. Kenny Fountain contributes to our
theoretical and practical understanding of the social factors that
make rhetoric possible and material in technical domains. Thus, the
book also explains how these displays, discourses, and practices
lead to the trained perspective necessary for expertise. This
trained vision is constructed over time through what Fountain terms
embodied rhetorical action, an intertwining of
body-object-environment that undergirds all scientific, medical,
and technical work. This book will be valuable for graduate and
advanced undergraduate courses in technical and professional
communication (technical communication theory and practice, visual
or multimodal communication, medical technical communication) and
rhetorical studies, including visual rhetoric, rhetoric of science,
medical rhetoric, material rhetoric and embodiment, and
ethnographic approaches to rhetoric.
General
| Imprint: |
Routledge
|
| Country of origin: |
United Kingdom |
| Series: |
ATTW Series in Technical and Professional Communication |
| Release date: |
May 2014 |
| First published: |
2014 |
| Authors: |
T. Kenny Fountain
|
| Dimensions: |
229 x 152 x 20mm (L x W x T) |
| Format: |
Hardcover
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| Pages: |
248 |
| ISBN-13: |
978-0-415-74103-3 |
| Categories: |
Books >
Reference & Interdisciplinary >
Communication studies >
General
|
| LSN: |
0-415-74103-3 |
| Barcode: |
9780415741033 |
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