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Personal Media and Everyday Life - A Networked Lifeworld (Hardcover)
Loot Price: R1,722
Discovery Miles 17 220
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Personal Media and Everyday Life - A Networked Lifeworld (Hardcover)
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This book argues that the plethora of new genres, apps and services
in digital personal media must be understood historically and
sociologically, and insists that sociology, media and communication
theory can provide insight beyond surveys on media use and effects.
It introduces key terms like 'personal media', 'personalisation'
and the 'lifeworld' in order to embed current media use in a proper
historical context and theoretical framework. Theorists like
McLuhan, Goffman, Habermas, Luhmann, Bauman, de Certeau and
Foucault are discussed to indicate the formative power of personal
media in daily life. This book argues that mass communication
models will not do in examining the use of personal media. Key
communication theories are discussed along with the concepts of
skills, social capital and social network.
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