LEARN THE BASICS OF MARKETING WITH MANGA FOR SUCCESS! Do you want
to increase sales? Improve customer satisfaction? Or are you
looking for a basic understanding of marketing to ace your class or
improve your outlook in the job market? Whatever your reason for
picking up this book, Marketing: Manga for Success makes essential
concepts easy to understand using practical examples and
situations. You'll learn about: Branding, viral marketing, and
advertising and promotions The importance of customer relationships
The 4 "P"s of marketing The story follows Marimo, a young woman who
wants to help her aging parents save their specialty pastry
business. There isn't much she can do but she wants to help them
find new opportunities. Just then, she meets two mysterious
characters who teach her how to rebuild the family business through
marketing, step-by-step. Find out why the Manga For Success
series--now available in English for the first time--is so popular
in Japan, Korea, and beyond.
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