Managing Cultural Joint Ventures - An Identity-Image View (Hardcover)

Provides a comprehensive scholarly exploration of cultural joint ventures Explores managing multiple brand images and brand relationships in cultural joint ventures Bridges the identity-image view of cultural joint ventures to allow coherence in managing these ventures Highlights the connectedness of organisational identity, brand identity and brand image Uses extensive global examples and case studies, and practical recommendations for navigating challenging situations

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Research in the Creative and Cultural Industries
Release date:	September 2022
First published:	2023
Authors:	Tanja Johansson • Annukka Jyrama • Kaari Kiitsak-Prikk
Dimensions:	216 x 138 x 16mm (L x W x T)
Format:	Hardcover
Pages:	130
ISBN-13:	978-0-367-22226-0
Categories:	Books > Reference & Interdisciplinary > Museums & museology Books > Arts & Architecture > The arts: general issues > General
LSN:	0-367-22226-4
Barcode:	9780367222260

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!