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Books > Business & Economics > Business & management > International business
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Cross-Cultural Management - A Transactional Approach (Paperback, New)
Loot Price: R2,271
Discovery Miles 22 710
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Cross-Cultural Management - A Transactional Approach (Paperback, New)
Expected to ship within 12 - 19 working days
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The internationalization of business via the process of
globalization has brought issues of culture to the forefront of
management thinking. Although culture is by no means a new area of
study in business schools, it remains frustratingly elusive and
misunderstood. This textbook gives business students - or future
managers - an understanding of the multitude of frameworks
available to them to make sense of the cultural contexts they will
encounter in their managerial careers. Starting from a general
introduction to 'culture' and its role in businesses, Taran Patel
encourages readers to shed a critical eye on the commonly accepted
frameworks. She compels readers to ask three questions: Can I only
make sense of the variety of cultures around me by categorizing
people into static categories based on their geo-ethnic identities?
Is it valid to make sense of people's behaviours by categorizing
them as 'French', 'Indian', 'German' or 'American'? What other ways
are there to make sense of people and their behaviours? Students
studying from this textbook will benefit from a variety of
conceptual tools that can be used to navigate the world of culture
and its intersection with business and management. Taran Patel's
unique textbook will be core reading for students of cross-cultural
management / intercultural communication and essential reading for
all those studying or researching international business and
management.
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