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Battle For Hearts And Minds: New Media And Elections In Singapore (Paperback)
Loot Price: R1,017
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Battle For Hearts And Minds: New Media And Elections In Singapore (Paperback)
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The Singapore 2011 General Election was dubbed by some as the first
'Internet' election. How far is this true and to what extent did
old and new media influence voting behaviour and political
participation? What was the role of Facebook, Twitter, party
political websites, political discussion and the alternative and
conflicting information offered online? What theoretical insights
can be gleaned about media and its use by voters? This edited
volume provides an in-depth analysis of these questions through a
first-ever survey of media use, political traits, political
participation and attitudes towards media, and through experiments,
content analysis and interviews.This landmark collection of essays
also lays the groundwork for understanding future elections,
including the next general election. It also serves as a valuable
record of the state of affairs on the ground in the rapidly
shifting dynamics of a Singapore political landscape that is
undergoing dramatic and unprecedented transformation.This book will
appeal to researchers in political communication, political science
and media communication. It will also be of interest to policy
makers, members of media, community leaders and observers of the
impact of media on politics.
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