The last five years have witnessed a surge in publications on
Spanish cinema and Spanish cultural studies, but the subject of
consumer culture in Spain has been neglected until now. "The Mobile
Nation: Espana cambia de piel (1954-1964)" presents the first
systematic treatment of this crucial period during Spain's
transition to modernity and highlights the forces that converged
during this dramatic decade to change the face of Spain. Drawing
from the methodologies of literature, film studies, cultural
studies, feminist theory, and history, "Espana cambia de piel"
explores consumer culture in Spanish media, mass tourism, and the
national automobile manufacturing industry from 1954 to 1964 and
offers valuable insight to postmodern Spain's transformation and
trends.
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