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Books > Business & Economics > Business & management > Management & management techniques > Operational research
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Product Variety Management - Research Advances (Hardcover, 1998 ed.)
Loot Price: R4,495
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Product Variety Management - Research Advances (Hardcover, 1998 ed.)
Series: International Series in Operations Research & Management Science, 10
Expected to ship within 10 - 15 working days
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The proliferation of new products has become a common phenomenon in
today's business world. Most companies now offer hundreds, if not
thousands, of stock keeping units (SKUs) in order to compete in the
market place. Companies that expand their product and service
varieties now face a new set of problems: accurate demand
forecasts, controlling production and inventory costs, and
providing high quality delivery performance. In addition, marketing
managers will often advocate widening product lines for increasing
revenue and market share, but increasing product lines can also
decrease the efficiency of manufacturing processes and distribution
systems. Hence, firms must weigh the benefits of increasing product
variety against its cost and determine the optimal level of product
variety to offer to their customers. Product Variety Management
examines the interrelated problems between the marketing and
production functions in industry, and through a series of research
survey papers by leading scholars in economics, engineering,
marketing, and operations research, the book addresses the
following questions: Why do companies extend their product lines?
Do consumers care about product variety? Will a brand with more
variety enjoy higher market share? How should product variety be
measured? How can a company exploit its product and process design
to deliver a higher level of product variety quickly and cheaply?
What should the level of product variety be and what should the
price of each of the product variants be? What kind of challenges
would a company face in offering a high level of product variety
and how can these obstacles be overcome? The solutions to these
questions are drawn frommultiple functions and a variety of
disciplines. Product Variety Management is a state-of-the-art
treatment of a multi-disciplinary approach to product variety.
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