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Books > Social sciences > Politics & government > Political structure & processes > Democracy
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Advertising and Democracy in the Mass Age (Hardcover)
Loot Price: R2,866
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Advertising and Democracy in the Mass Age (Hardcover)
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The author examines the relationships between the social problems
of the mass age, developments in late 20th century capitalism, the
growth of a mass media advertising system, and the operation and
assumptions of liberal democracy.;The changing structure of
capitalism, where production so easily outstrips consumption,
demands that an increasing share of resources be absorbed, not in
the creation of new wealth, but in supporting the marketing
process. Advertising must sell, not only goods and services, but
also definitions of life and of status, images, hopes and feelings.
In turn, the very universality of advertising, and its acceptance
as a mode of communication, have forced the political system into
the same mould. The consequences, examined here, have on the whole
been unfortunate, although not actually fatal. The institutional
arrangements of modern liberal democracy and the selling of images
demean democracy and obstruct the realizations of its own ideals.
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