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Integrated Marketing Communications (Paperback, 6th edition) Loot Price: R1,172
Discovery Miles 11 720
Repayment Terms: R110 pm x 12*
You Save: R139 (11%)
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Integrated Marketing Communications (Paperback, 6th edition): Terence Shimp, Bill Chitty, Edwina Luck, Nigel Barker, J Craig...

Integrated Marketing Communications (Paperback, 6th edition)

Terence Shimp, Bill Chitty, Edwina Luck, Nigel Barker, J Craig Andrews, Ann-Marie Sassenberg

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List price R1,311 Loot Price R1,172 Discovery Miles 11 720 | Repayment Terms: R110 pm x 12* You Save R139 (11%)

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Our supplier does not have stock of this product at present, but they do have demand for it and we can create a special order for you. Alternatively, if you add it to your wishlist we will send you an email message should it become available from stock.

Integrated Marketing Communications 6th edition explores how to coordinate all of a brand’s marketing communications elements to effectively engage a target market. It also emphasises digital and interactive marketing, which are crucial components to a successful IMC campaign today. You’ll learn how organisations use IMC to achieve a competitive advantage and meet their marketing objectives, and examine marketing communications from both a consumer’s and marketer’s perspective.

General

Imprint: Cengage Australia
Country of origin: United Kingdom
Release date: December 2020
First published: 2021
Authors: Terence Shimp • Bill Chitty • Edwina Luck • Nigel Barker • J Craig Andrews • Ann-Marie Sassenberg
Dimensions: 277 x 212 x 17mm (L x W x T)
Format: Paperback
Pages: 570
Edition: 6th edition
ISBN-13: 978-0-17-044300-5
Categories: Books
LSN: 0-17-044300-0
Barcode: 9780170443005

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