Integrated Marketing Communications (Paperback, 6th edition)

Integrated Marketing Communications 6th edition explores how to coordinate all of a brand’s marketing communications elements to effectively engage a target market. It also emphasises digital and interactive marketing, which are crucial components to a successful IMC campaign today. You’ll learn how organisations use IMC to achieve a competitive advantage and meet their marketing objectives, and examine marketing communications from both a consumer’s and marketer’s perspective.

General

Imprint:	Cengage Australia
Country of origin:	United Kingdom
Release date:	December 2020
First published:	2021
Authors:	Terence Shimp • Bill Chitty • Edwina Luck • Nigel Barker • J Craig Andrews • Ann-Marie Sassenberg
Dimensions:	277 x 212 x 17mm (L x W x T)
Format:	Paperback
Pages:	570
Edition:	6th edition
ISBN-13:	978-0-17-044300-5
Categories:	Books
LSN:	0-17-044300-0
Barcode:	9780170443005

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!