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Integrated Marketing Communications (Paperback, 6th edition) Loot Price: R1,291
Discovery Miles 12 910
Repayment Terms: R121 pm x 12*
You Save: R104 (7%)
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Integrated Marketing Communications (Paperback, 6th edition): Terence Shimp, Bill Chitty, Edwina Luck, Nigel Barker, J Craig...

Integrated Marketing Communications (Paperback, 6th edition)

Terence Shimp, Bill Chitty, Edwina Luck, Nigel Barker, J Craig Andrews, Ann-Marie Sassenberg

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List price R1,395 Loot Price R1,291 Discovery Miles 12 910 | Repayment Terms: R121 pm x 12* You Save R104 (7%)

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Integrated Marketing Communications 6th edition explores how to coordinate all of a brand’s marketing communications elements to effectively engage a target market. It also emphasises digital and interactive marketing, which are crucial components to a successful IMC campaign today. You’ll learn how organisations use IMC to achieve a competitive advantage and meet their marketing objectives, and examine marketing communications from both a consumer’s and marketer’s perspective.

General

Imprint: Cengage Australia
Country of origin: United Kingdom
Release date: December 2020
First published: 2021
Authors: Terence Shimp • Bill Chitty • Edwina Luck • Nigel Barker • J Craig Andrews • Ann-Marie Sassenberg
Dimensions: 277 x 212 x 17mm (L x W x T)
Format: Paperback
Pages: 570
Edition: 6th edition
ISBN-13: 978-0-17-044300-5
Categories: Books
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LSN: 0-17-044300-0
Barcode: 9780170443005

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