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The Architectural Models of Theodore Conrad - The "miniature boom" of mid-century modernism (Paperback)
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The Architectural Models of Theodore Conrad - The "miniature boom" of mid-century modernism (Paperback)
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Total price: R863
Discovery Miles: 8 630
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Based on the recent discovery of his fully-preserved private
archive-models, photos, letters, business files, and drawings-this
book tells the story of Theodore Conrad (1910-1994), the most
prominent and prolific architectural model-maker of the 20th
century. Conrad's innovative models were instrumental in the design
and realization of many icons of American Modernism-from the
Rockefeller Center to Lever House and the Seagram Building. He
revolutionized the production of architectural models and became a
model-making entrepreneur in his own right. Yet, despite his
success and the well-known buildings he helped to create, until now
little has been known about Conrad's work and his impact on 20th
century architectural history. With exclusive access to Conrad's
archive, as well as that of model photographer Louis Checkman-both
of which have lain undiscovered in private storage for decades-this
book examines Conrad's work and legacy, accompanied by case studies
of his major commissions and full-color photographs of his works.
Set against the backdrop of the surge in model-making in the 1950s
and 1960s-which Jane Jacobs called "The Miniature Boom"-it explores
how Conrad's models prompt broader scholarly questions about the
nature of authorship in architecture, the importance of
craftsmanship, and about the translation of architectural ideas
between different media. The book ultimately presents an
alternative history of American modern architecture, highlighting
the often-overlooked influence of architectural models and their
makers.
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