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Fashion Communication - Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021 (Paperback, 1st ed. 2021)
Loot Price: R5,215
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Fashion Communication - Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021 (Paperback, 1st ed. 2021)
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These conference proceedings are the output of one of the first
academic events of its nature happening globally, targeting fashion
from a communication sciences perspective, including, in a broad
sense, cultural heritage studies and marketing. The chapters
present theoretical and empirical interdisciplinary work on how
various communication practices impact the fashion industry and on
societal fashion-related practices and values. The special focus of
this volume is how digital transformation is changing the field and
its utility to practitioners. Using these academic insights,
practitioners can understand the core causes and reasons for trends
and developments in the field of fashion communication and
marketing.
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