What do Amazon, Google, Visa and AirBnB all have in common? They
are all platform businesses. They know they can go beyond their
industry segments. They capitalize on wider ecosystems that
strengthen their offering and expand commercial opportunities. And
now your business can do the same. Welcome to the world of platform
businesses. In Platform Strategy one of the world's most creative
men in business according to Fast Company and a leading strategy
professor at a Financial Times top 40 business school show you the
ropes. They lead you through the seven steps you can take to turn
your business into a successful platform. Learn to harness emerging
technologies like artificial intelligence, cement your business
into thriving ecosystems and go beyond industry boundaries. Uncover
how business leaders at companies as diverse as John Deere, KONE,
and Visa are leading their businesses to the future by reinventing
their business model. Authors Tero Ojanpera and Timo Vuori distil
the disrupters' methods to an actionable blueprint. In Platform
Strategy they put the emphasis on what you can do as leader;
harness new technologies, work with partners but also crucially,
recognize the fear of change in your people and utilize that energy
to drive progress. More than just about technology, this book is at
the centre of the leadership agenda for the future.
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