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Communication for Professionals - A Guide to Writing and Speaking Well (Paperback)
Loot Price: R2,264
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Communication for Professionals - A Guide to Writing and Speaking Well (Paperback)
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Communication for Professionals: A Guide to Writing and Speaking
Well focuses on the practice and performance of effective
communication in business and professional contexts. The book
addresses both written and verbal skill sets through a combination
of forward thinking methodology and foundational techniques.
Developed to answer the question "What do I do and how do I do it?"
the text emphasizes performance over theory. After first
establishing fundamental principles and perspectives regarding
professional communication, the book moves on to consider the
organizational, interpersonal, and nonverbal contexts in which
communication occurs. Specific chapters are devoted to group
communication, presentations, traditional and digital business
writing, and public writing. Communication for Professionals helps
readers develop a clear understanding of communication common to
the workplace and how to engage in it effectively and successfully.
It can be used in courses in business communication, professional
writing, and management.
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