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The Internet and the 2020 Campaign (Hardcover)
Loot Price: R2,931
Discovery Miles 29 310
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The Internet and the 2020 Campaign (Hardcover)
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Although many developments surrounding the Internet campaign are
now considered to be standard fare, there were a number of newer
developments in 2020. Drawing on original research conducted by
leading experts, The Internet and the 2020 Campaign attempts to
cover these developments in a comprehensive fashion. How are
campaigns making use of the Internet to organize and mobilize their
ground game? To communicate their message? How are citizens making
use of online sources to become informed, follow campaigns,
participate, and more, and to what effect? How has the Internet
affected developments in media reporting, both traditional and
non-traditional, of the campaign? What other messages were
available online, and what effects did these messages have had on
citizens attitudes and vote choice? The book examines at these
questions in an attempt to summarize the 2020 online campaign.
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