International Marketing of Higher Education (Hardcover, 1st ed. 2016)

This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students. Higher education institutions view international students not only as a source of revenue, but also as an integral part of an overall academic strategy. While international students face many destination choices, they normally choose universities and colleges in developed countries such as the US, Canada, UK, Australia, and New Zealand. The international marketing of higher education is of growing importance to universities and colleges today.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	September 2016
First published:	2016
Editors:	Terry Wu
Authors:	Terry Wu
Editors:	Vik Naidoo
Dimensions:	210 x 148 x 22mm (L x W x T)
Format:	Hardcover
Pages:	262
Edition:	1st ed. 2016
ISBN-13:	978-1-137-54290-8
Categories:	Books > Social sciences > Education > Organization & management of education > General Books > Social sciences > Education > Higher & further education > General
LSN:	1-137-54290-X
Barcode:	9781137542908

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