In this book, Tex Sample provides the church with the
information it needs to attract and keep members. Sample disucsses
common lifestyles, including what he calls the cultural middle,
cultural right, and cultural left. Sample explores the
characteristics of people in each of these groups-- their worldview
and their needs as church members. His goal is to help mainline
churches learn about and respond to the diverse groups that make up
our society.
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