Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Business & Economics

Buy Now

Marketing Myopia (Paperback) Loot Price: R195
Discovery Miles 1 950
You Save: R41 (17%)
Add to cart

Marketing Myopia (Paperback)

Theordore Levitt

Series: Harvard Business Review Classics

 (sign in to rate)
List price R236 Loot Price R195 Discovery Miles 1 950 You Save R41 (17%)

Bookmark and Share

Expected to ship within 10 - 15 working days

What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.

General

Imprint: Harvard Business Review Press
Country of origin: United States
Series: Harvard Business Review Classics
Release date: May 2008
First published: 2008
Authors: Theordore Levitt
Dimensions: 164 x 104 x 7mm (L x W x T)
Format: Paperback
Pages: 90
ISBN-13: 978-1-4221-2601-1
Categories: Books > Business & Economics > General
LSN: 1-4221-2601-3
Barcode: 9781422126011

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Better Choices - Ensuring South Africa's Future (Paperback): Greg Mills, Mcebisi Jonas, Haroon Bhorat, Ray Hartley
Better Choices - Ensuring South Africa's…
Greg Mills, Mcebisi Jonas, … Paperback R350 R301 Discovery Miles 3 010
Eight Days In July - Inside The Zuma Unrest That Set South Africa Alight (Paperback): Qaanitah Hunter, Kaveel Singh, Jeff Wicks
Eight Days In July - Inside The Zuma…
Qaanitah Hunter, Kaveel Singh, … Paperback  (1)
 R340 R292 Discovery Miles 2 920
Sabotage - Eskom Under Siege (Paperback): Kyle Cowan
Sabotage - Eskom Under Siege
Kyle Cowan Paperback  (2)
 R320 R250 Discovery Miles 2 500
Power And Loss In South African Journalism - News In The Age Of Social Media (Paperback): Glenda Daniels
Power And Loss In South African…
Glenda Daniels Paperback R380 R297 Discovery Miles 2 970
The Asian Aspiration - Why And How Africa Should Emulate Asia (Paperback): Greg Mills, Olusegun Obasanjo, Hailemariam Desalegn,...
The Asian Aspiration - Why And How…
Greg Mills, Olusegun Obasanjo, … Paperback R350 R273 Discovery Miles 2 730
The Business Builder's Toolkit - A Practical Handbook For Business Leaders (Paperback): Nic Haralambous
The Business Builder's Toolkit - A…
Nic Haralambous Paperback R375 Discovery Miles 3 750
Magda - My Journey (Paperback): Magda Wierzycka
Magda - My Journey
Magda Wierzycka Paperback R350 R273 Discovery Miles 2 730
Africa's Business Revolution - How to Succeed in the World's Next Big Growth Market (Hardcover): Acha Leke, Mutsa...
Africa's Business Revolution - How to…
Acha Leke, Mutsa Chironga, … Hardcover  (1)
 R736 R618 Discovery Miles 6 180
Black Tax - Burden Or Ubuntu? (Paperback): Niq Mhlongo
Black Tax - Burden Or Ubuntu?
Niq Mhlongo Paperback  (2)
 R285 R228 Discovery Miles 2 280
Damaged Goods - The Rise and Fall of Sir Philip Green (Paperback): Oliver Shah
Damaged Goods - The Rise and Fall of Sir…
Oliver Shah Paperback  (1)
 R301 R246 Discovery Miles 2 460
Mr Bitcoin - How I Became A Millionaire At 21 (Paperback): Mpho Dagada
Mr Bitcoin - How I Became A Millionaire…
Mpho Dagada Paperback R440 R407 Discovery Miles 4 070
Closing The Gap - The Fourth Industrial Revolution In Africa (Paperback): Tshilidzi Marwala
Closing The Gap - The Fourth Industrial…
Tshilidzi Marwala Paperback R560 Discovery Miles 5 600

See more
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners